︎︎︎Urban Dictionary
︎︎︎Urban Dictionary
Brand Identity, Motion Design
The rebranding of Urban Dictionary is a reimagination of the brand which is comprized of crowd-sourced cultural words and slang. I want to bring an updated identity that expressed the cultural connection between people and the words they use.
Brand Identity, Environment Design
This project seeks to develop a new visual brand system for an existing motel called Pioneertown Motel. The identity is changed to really show our old west history and culture, as well as the adventurous and romantic spirit.
This project seeks to develop a new visual brand system for an existing motel called Pioneertown Motel. The identity is changed to really show our old west history and culture, as well as the adventurous and romantic spirit.
︎︎︎!SHE
Editorial Design, Exhibition Design
“!SHE” is an editorial design project to design a typographic identity as well as a catalog for a hypothetical exhibition. The exhibition introduces nine remarkable female performance artists and their most representative works. It explores artists’ different perspectives of talking about feminism in performance art pieces.
Brand Identity, Environment Design
“YOUth Club of America” is a rebranding project for Boys & Girls Club of America. I changed the identity to express the brand’s confidence, show inclusivity and progression and emphasizeour pursuit of excellence.
Editorial Design
This is a personal editorial design project. I designed a brochure that dives into the relationship of comedy and tragedy––their common points and differences from different perspectives, and how they can switch to each other in various circumstances.
