YOUth Club of America
Brand Identity
Fall 2020
“YOUth Club of America” is a rebranding project for Boys & Girls Club of America. I changed the identity to express our confidence, show our inclusivity and progression and emphasize our pursuit of excellence. YOUth Club of America is a non-profitable organization of local chapters which provide a safe place to go, caring mentors and voluntary after-school programs of wide subjects for young people from 6 to 18. We believe: Great futures start here.
︎︎︎Research
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︎︎︎Strategy
︎︎︎Logo
Old
New
︎︎︎Brand Guideline
︎︎︎Motion Video
︎︎︎Club Posters
︎︎︎Project Posters
︎︎︎Club Environment
︎︎︎Youth of the Year (Signature Event of YOUth Club)
︎︎︎Stationeries
︎︎︎Membership System
Merchandise
︎︎︎Digital Assets
︎︎︎Brand Bible
︎︎︎Brand Posters
