Pioneertown Motel
Brand Identity
Spring 2021
Recognition:
YOUNG ONES ADC 2022 shortlist
Communication Arts 2022 Design Annual
The Pioneertown Motel is an existing dusty inn in the middle of the desert in Southern California, close to Joshua Tree National Park. I updated the visual identity to really show the old west history and culture, as well as the adventurous and romantic spirit of the place. I used analog wood cutting and printing, woodtype and vivid colors to capture the great and fresh western vibe.
︎︎︎Postcards
︎︎︎Posters![]()
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I want to take you on a trip to our motel, from the lodge to the yard, from the room to the gift shop, from the beautiful view you could admire to the exciting experience you could enjoy here.
︎︎︎Lodge & Truck
︎︎︎Yard
︎︎︎Door
︎︎︎Keys
︎︎︎Door hangers
︎︎︎Room
︎︎︎Welcome box & Lookbook
︎︎︎Lookbook
︎︎︎Rooms Brochure
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︎︎︎Beer & Candle
︎︎︎Merchandise
︎︎︎Experience
