︎︎︎Urban Dictionary

Brand Identity, Motion Design

The rebranding of Urban Dictionary is a reimagination of the brand which is comprized of crowd-sourced cultural words and slang. I want to bring an updated identity that expressed the cultural connection between people and the words they use.

︎︎︎The Exiled

Editorial Design, Typography

︎︎︎Pacific Aquarium(WIP)

Brand Identity

︎︎︎Pioneertown Motel

Brand Identity, Environment Design

This project seeks to develop a new visual brand system for an existing motel called Pioneertown Motel. The identity is changed to really show our old west history and culture, as well as the adventurous and romantic spirit.

︎︎︎Aweigh

Brand Identity, Environment Design

︎︎︎!SHE

Editorial Design, Exhibition Design

“!SHE” is an editorial design project to design a typographic identity as well as a catalog for a hypothetical exhibition. The exhibition introduces nine remarkable female performance artists and their most representative works. It explores artists’ different perspectives of talking about feminism in performance art pieces.

︎︎︎YOUth Club of America

Brand Identity, Environment Design

“YOUth Club of America” is a rebranding project for Boys & Girls Club of America. I changed the identity to express the brand’s confidence, show inclusivity and progression and emphasizeour pursuit of excellence.

︎︎︎Between Comedy & Tragedy

Editorial Design

This is a personal editorial design project. I designed a brochure that dives into the relationship of comedy and tragedy––their common points and differences from different perspectives, and how they can switch to each other in various circumstances.

︎︎︎More Design, Illustration & Photography Works

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